NBC Olympic failure
In the USA, we get NBC who bought rights from the IOC. NBC produces its coverage to showcase so-called “human interest” features such as an interview with the athlete's mother and sister. But their coverage of sport is very sadly lacking.
Right now NBC is showing a group of Chinese store employees doing training in western style cheering. We also got to see some pathetic wailing on the street by members of the Peking Opera. Ouch.
A news story on Yahoo tells us that the US Soccer (international football) team has been eliminated from competition after a loss to Nigeria. Does NBC show us any soccer matches? Not on a bet.
How about an Olympic Baseball game? How about a Sailing race? How about a Crew (rowing) race? How about a Bicycle race? How about a Shooting match? Not on NBC.
We have seen lots of the US men's swimming racing where the US men's swim team (in tight sexy outfits) was favored (and TV camera work is cheap). We have seen brief glimpses of the women's gymnastics where the US females (in tight sexy outfits) got a silver medal after a couple of falls.
Other TV networks in the US are blocked from broadcasting other events because IOC sold the rights to NBC. As a result the dedicated sports channels like ESPN are not allowed to broadcast the hundreds of hours of excellent sports competition that NBC refuses to show us. NBC won't interrupt very important soap operas like Days Of Our Lives to bring us an Olympic Basketball game.
One news report said that IOC makes 50% of its total income selling TV rights in the USA. They conduct lengthy negotiations with the TV network before selling rights.
Does NBC and the IOC deserve Gold for their sports coverage? Silver? Bronze? Nope. They lost the elimination round finishing in last place.