Don’t buy Briggs & Stratton
I keep hearing a new series of Briggs & Stratton engines commercials on my local radio station. In the commercials a mythical husband is trying to start his lawnmower. His know it all wife comes out and berates him for not buying a mower with a Briggs & Stratton engine as she had told him to do. He apologizes for disobeying her instructions and for being such a jerk.
To hear this commercial on-line go to Engines Matter and click on "The Right Choice."
Commercials with men bashing themes promote the cultural view that men are jerks, idiots, or just plain evil. It’s the meta message behind the product that is actually the most powerful image the viewer or listener takes away from these men bashing commercials. Briggs & Stratton is paying to teach the public that men are idiots and jerks, while wives are wise and knowledgeable. Men, the ones who actually buy most yard machines, don’t want our money to support hatred of men.
I’ve been buying lawn equipment with Briggs & Stratton engines for more than 30 years, but I don’t buy from companies that bash men. Does B&S think really believe that wives are the ones who know what lawnmower engine to buy? Does B&S think that bashing men will encourage us to buy their products? Or, has B&S turned their advertising over to a bunch of feminist men hating advertising bitches and isn’t paying attention to the anti-men hate commercials that they are paying for? Either way, whether their offense is deliberate or incompetent, a man who respects himself will stop purchasing their products.
The only sure way to let companies know that their customers matter is to take our custom and go elsewhere. These days Tecumseh Engines are very good, and Honda engines are excellent. Briggs & Stratton has insulted one man, and lost at least one long time customer. They need to learn that "The Right Choice" is from a company that respects men, not misandrist men bashers.
Their web page doesn’t list an e-mail address but they do have a phone number and snail mail address for complaints about their men bashing policy. Call or write to the men-bashing idiots and don't support misandrist commercials by buying their products.
Briggs & Stratton Corporate Headquarters
P.O. Box 702 Milwaukee, WI, 53201